THE FINAL COPY OF ILON SPECHT
THE FINAL COPY OF ILON SPECHT
Directed by Ben Proudfoot
18 MIN | DOCUMENTARY, BIOGRAPHY | UNITED STATES | 2024
NYC PREMIERE
REGAL 14TH ST. | Sunday, October 20th | 2:00 PM
Plays in SHORT FILM SERIES #12
Auditorium 11
Cast: Ilon Specht, Allison Case
Synopsis: From two-time Oscar® winner Ben Proudfoot comes THE FINAL COPY OF ILON SPECHT, an intimate deathbed account of the unsung advertising genius who coined L’Oréal’s iconic “Because I’m Worth It” slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.
Followed by Q&A with Filmmaker & Cast.